Vermouth Borato - Toujours Bon!

This is an authentic original printed on the date stated below. We only sell original-period items! Each product comes with a Certificate of Authenticity.

Printer Unknown,
Year 1943
Size 128 x 90 cm (50.59 x 35.57 in)
Colours Black, Blue, Green, Orange, Red,

Not much information exists on Vermouth Borato, an Italian maker of the famous spirits. Vermouth is an aromatized, fortified wine flavored with various botanicals (such as roots, barks, flowers, seeds, herbs, spices). The modern versions of the beverage were first produced in the mid- to late 18th century in Turin, Italy. While vermouth was traditionally used for medicinal purposes, its true claim to fame is as an aperitif, with fashionable cafes in Turin serving it to guests around the clock. However, in the late 19th century it became popular with bartenders as a key ingredient in many classic cocktails that have survived to date, such as the Martini, the Manhattan, the Rob Roy, and the Negroni.

This poster was designed for the Swiss market by Swiss artist and poster designer, Götz Kurt in 1943.

Particulars: This lithographic poster has been professionally conserved and backed on acid-free linen paper (see poster and print conservation and restoration).