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Conditions Explained:
It is important to remember that you are buying an original vintage fine art poster an not a reproduction of any kind. We do not use terms like “mint” or “near mint” condition, as they are highly subjective. Each of our pieces is photographed in high quality so you can zoom in and view the poster in greater detail. In addition we use the following IVPDA (International Vintage Poster Dealers Association) approved condition rating system:
"A" Condition: the poster is in fine condition. The colours are fresh and there is no paper loss. If there is a slight tear, or folds, it is very unobtrusive.
"B" Condition: the poster is in good condition. The colours are acceptable. While slight paper loss maybe evident, it does not distract from the image. Restoration, if any, is not immediately apparent.
"C" Condition: the poster is in fair condition. Colours are faded, and there are signs of more extensive restoration. Existing folds are more visible, and possibly minor paper loss.
We further use '+' or '-' to more precisely describe the condition of a particular item (e.g.: B+). On top of this, we describe any “condition particularities” for individual pieces on its product page.
We apply the above condition rating system to all our posters and prints. If you have additional questions regarding our piece’s condition, we invite you to submit any inquiries.
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This enormous poster (57.5" x 43.5") was created sometime between 1895 and 1910. It's a typographer's paradise and it's obvious that the artist wanted to the writing to play a key role in this advertisement - we count at least 13 different font styles! This highly decorative and colourful work is a great example of the style of the day, when artists were freely experimenting with the innovative new print medium, the advertising poster. It's essentially an enormous La Mascotte bottle label, being almost identical what's on the bottle. " A glass before each meal stimulates the appetite" claims the young, traditionally dressed woman holding a tiny glass of the liquor while rubbing her stomach. Despite the bold statement that it's "an aperitif without a rival", the brand has has disappeared into history.
Particulars: This lithographic poster has been professionally conserved and backed on acid-free linen paper (see poster and print conservation and restoration)
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