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Conditions Explained:
It is important to remember that you are buying an original vintage fine art poster an not a reproduction of any kind. We do not use terms like “mint” or “near mint” condition, as they are highly subjective. Each of our pieces is photographed in high quality so you can zoom in and view the poster in greater detail. In addition we use the following IVPDA (International Vintage Poster Dealers Association) approved condition rating system:
"A" Condition: the poster is in fine condition. The colours are fresh and there is no paper loss. If there is a slight tear, or folds, it is very unobtrusive.
"B" Condition: the poster is in good condition. The colours are acceptable. While slight paper loss maybe evident, it does not distract from the image. Restoration, if any, is not immediately apparent.
"C" Condition: the poster is in fair condition. Colours are faded, and there are signs of more extensive restoration. Existing folds are more visible, and possibly minor paper loss.
We further use '+' or '-' to more precisely describe the condition of a particular item (e.g.: B+). On top of this, we describe any “condition particularities” for individual pieces on its product page.
We apply the above condition rating system to all our posters and prints. If you have additional questions regarding our piece’s condition, we invite you to submit any inquiries.
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Bonal was a popular French alcoholic aperitif in the 1930s. The company featured French artists and celebrities of the time to advertise and promote their product by way of various poster designs. The most well known Bonal advertisements were designed by artists A.M. Cassandre and Charles Lemmel. This circa 1933 Art Deco ad which exists in a number of formats, including a highly sought after full-sized poster, was designed by A.M Cassandre. The drink, made of gentian, quina, and other herbs similar to that of Chartreuse, was promoted of opening up the appetite, a concept which is visually demonstrated in this ad. This piece is an original 1933 magazine advert.
About the artist:
Adolphe Jean Marie Mouron (1901-1968), more commonly known as A.M. Cassandre, is considered one of the great masters of modern graphic design and was an important contributor to Art Deco style. His images of trains, ocean liners, and alcoholic beverages, among other things, defined our vision of the period between the wars.
Particulars: This print is from an original vintage magazine
It has been professionally conserved and backed in acid-free linen paper. Find out more about what this means and why it's important: poster and print conservation and restoration.
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