BYRRH - Vin Aperitif Quinquina 1930 Original Print

This is an authentic original printed on the date stated below. We only sell original-period items! Each product comes with a Certificate of Authenticity.

Printer Unknown,
Year circa 1930
Country France,
Size 27 x 36.5 cm (10.43 x 14.37 in)
Condition A
Collection BYRRH Ad
Colours Blue, Brown, Green, Red, White,

Robert Falcucci (1900–1989) was born in France.  An illustrator, painter and decorator, he specialized in destination travel and automobiles, with Renault and the Grand Prix in Monaco being some of his finest work. This print is part of an advertising campaign for Byrhh Vin Aperitif Au Quinquina, a wine-based apéritif made of red wine, mistelle, and quinine. Created in 1866, it was popular as a French apéritif. With its marketing and reputation as a "hygienic drink", Byrrh sold well in the early 20th century. It was even exported, despite the similarity of its name to "beer", complicating sales in English- and German-language speaking regions. Byrrh was sold in the United States until Prohibition. As of 2012, Byrrh has been reintroduced to the United States.

Advertisements for Byrrh are often visible in older French films or in films set in the France of the past.
Mad Men Season 4, episode 6 ("Waldorf Stories") featured a Byrhh advertisement that won a CLIO Award in April 1965.

Particulars: This print is from an original vintage magazine
It has been professionally conserved and backed in acid-free linen paper. Find out more about what this means and why it's important: poster and print conservation and restoration. 


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