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Conditions Explained:
It is important to remember that you are buying an original vintage fine art poster an not a reproduction of any kind. We do not use terms like “mint” or “near mint” condition, as they are highly subjective. Each of our pieces is photographed in high quality so you can zoom in and view the poster in greater detail. In addition we use the following IVPDA (International Vintage Poster Dealers Association) approved condition rating system:
"A" Condition: the poster is in fine condition. The colours are fresh and there is no paper loss. If there is a slight tear, or folds, it is very unobtrusive.
"B" Condition: the poster is in good condition. The colours are acceptable. While slight paper loss maybe evident, it does not distract from the image. Restoration, if any, is not immediately apparent.
"C" Condition: the poster is in fair condition. Colours are faded, and there are signs of more extensive restoration. Existing folds are more visible, and possibly minor paper loss.
We further use '+' or '-' to more precisely describe the condition of a particular item (e.g.: B+). On top of this, we describe any “condition particularities” for individual pieces on its product page.
We apply the above condition rating system to all our posters and prints. If you have additional questions regarding our piece’s condition, we invite you to submit any inquiries.
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Raymond and Paul Lillet, merchants of fine wines, liqueurs and spirits, founded Lillet in 1872. They created Bordeaux’s first and only aperitif, known as Kina Lillet until the 1970s when it became simply Lillet, a blend of Bordeaux wines and handcrafted fruit liqueurs produced in Podensac.
In the 20s and 30s, Lillet was served on very special occasions and at official receptions, soon becoming the aperitif in vogue all over the world. In 1937, Lillet’s first major advertising campaign was designed for the American market. The campaign featuring this poster by French artist Robert Wolff, better known as Roby’s, remains famous in the USA and France to this day.
After the Second World War, the small family-run company decided to focus on exporting the brand to the US market. Lillet became the star drink of every trendy New York bar. The Anglo-Saxon market really took off in 1945 with the launch of Lillet Dry, which could be mixed with gin or served in cocktails and inspired James Bond's famous Vesper cocktail.
This beautiful extra large poster was a tremendous success for Lillet and has passed into history as an absolute classic.
Particulars: This lithographic poster has been professionally conserved and backed on acid-free linen paper (see poster and print conservation and restoration)
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